Measured on
Traffic
Foundation
Digital, web & content
Built depth in how customers find and evaluate brands online, and how the technology behind that actually works.
Build the channels that create demand. Connect them into one governed system. Measure every lead through to revenue.
Marketing for Revenue Growth
Global digital strategy, demand generation and commercial execution, connected into one accountable system. I lead the people and programs that move pipeline, and I partner with sales and executive leadership to make sure the pipeline converts.
Impact
Marketing measured the way the business measures.
Every program I run is instrumented to a commercial outcome, so the reporting answers the question leadership is actually asking.
40×
Pipeline growth
Marketing-sourced pipeline, Q1 to Q3, with attributed revenue growing alongside it.
4
Regions
North America, Europe, LATAM and APAC, run as one global strategy with local objectives.
4
Vertical programs
AI infrastructure, semiconductor, retail and aerospace go-to-market, built from zero.
1st
AI search strategy
The company’s first answer engine optimization and AI visibility program.
From running digital to owning the commercial outcome.
My career started in digital marketing, web strategy, content and UX, which taught me how buyers actually discover, research and choose.
Over the past several years that foundation turned into something broader: integrated demand generation, revenue marketing and go-to-market programs that connect directly to pipeline. The work now extends past traditional marketing into lead management, sales enablement, pipeline performance and revenue attribution, in partnership with sales and executive leadership.
Marketing should be accountable to business outcomes, not awareness. The interesting part is building the systems that make that accountability real.
Measured on
Leads
Growth-stage B2B tech
Digital leadership
Shifted from executing campaigns to building integrated digital programs aligned to business goals.
Measured on
Revenue
Global enterprise · Now
Global & commercial
Own global digital strategy while building a modern revenue marketing engine, and partner with executive leadership on commercial planning.
One system, not a stack of campaigns.
Most marketing teams own the top of the funnel and hand off the rest. The engine I build stays connected all the way to closed revenue, because that is where the accountability lives.
Demand sources
- Paid media
- Organic & AI search
- Account-based marketing
- Website & content
Governance layer
- Lead qualification standards
- Routing & follow-up SLAs
- Campaign & UTM attribution
- Marketing operations
Commercial partnership
- Sales enablement
- Vertical go-to-market
- Opportunity progression
- Executive dashboards
Outcome
- Qualified pipeline
- Attributed revenue
- ROAS the board can see
Marketing earns the table by contributing value that can be counted.
The most rewarding part of my career has been helping turn marketing from a support function into a strategic commercial partner. Six things make that happen.
Build systems, not campaigns
A campaign ends. A system compounds, survives turnover and scales past the person who built it.
Measure revenue, not vanity
If a metric can’t be traced toward pipeline or revenue, it’s a diagnostic, not a result.
Partner with sales, not around them
Most pipeline is lost in the seam between the two teams. That seam is a marketing responsibility too.
Build instrumentation, not opinions
Opinions are cheaper than measurement. Instrument the question properly and the debate gets a lot shorter.
Develop people, not just programs
Give creatives clarity, space and support, then connect their work to outcomes they can point at.
Design for the next scale, not this one
Repeatable process is what makes growth survivable when headcount and regions multiply.
Receipts, not stories.
Hi, I’m Rebekah. I take marketing teams that are measured on activity and rebuild them around revenue.
Today I lead global digital strategy and demand generation across four regions: paid media, SEO and AI search, ABM, website strategy, and the analytics that tie all of it back to pipeline. The work I find most interesting sits in the seam between marketing and sales, so a good share of it is lead governance, enablement and attribution. Marketing that stops at the handoff isn’t finished.
I came up through SEO, web and content, which means I still know how the thing is built. These days I spend as much time developing the team as the programs, and that has turned out to be the part that lasts.
Outside of work: strong coffee, a good book, a playlist nobody asked for, and as much sunshine as I can get.
If you’re rebuilding marketing into a revenue function, that’s the conversation.
Open to talking with executive teams, boards and search partners about growth leadership roles, and always happy to compare notes with other marketing leaders doing this work.